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Mortgage Advertising - It can be very deceptive - Be Very Careful
 

 
Why do many advertise. To make money, right?  You have to spend money to make money. But are some ads deceptive or misleading? You betcha.
What about the little giveaways or gimmicks offered when people advertise? Aren't they spending more money on top of the money that they are spending on their advertising? 
There is a very large company that does tax returns who also has a mortgage division advertising on t.v. now. If you close on a loan prior to December 31st, 2010, you will be entered into a contest. The winner will have their mortgage paid off up to $250,000. WOW....   In my opinion, it just shows that they make some decent money off of their clients. They have call centers set up, and in my opinion, many of the loan officers are just of average nature. Yes, bait and switch tactics are still used.
There is a lender in my local market that advertises and part of their ad states that they have the ability to close the fastest and most efficiently in the country because of a special system that they created. Okie Dokie - And that can be backed up how? Hey, you ... more

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