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Gap is the "Social Media Winner of the Week"
n case you missed it, over the past week or so, Gap decided to change their corporate logo, then got pressured (largely via social media channels) to change it back. My initial reaction on seeing this was to assume that they planned it this way from the beginning, but I don’t have any contacts in the “Gap circle of trust” to know for sure.  Gap has been around a little longer on the earth than I have, and my cursory research didn’t reveal whether their iconic blue box logo had been around since they were founded in 1969, but I know that they’ve had the same logo at least since the 80′s, when I used to shop there during high school.
So, one of two things happened here, and I see them as mutually exclusive:
 
1. In a stroke of business branding genius, Gap knew that their new logo would fail miserably and cause a public outcry, at which point they could save the day by reverting back to the original, comfortable logo we’ve all known for years,  OR…
2. Gap simply messed up, but they were paying attention and responded swiftly to the unhappy consumer audience.
 
Frankly, it ... more

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