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Brokers and MLSs at odds on several issues
Real Estate Technology consulting firm, Clareity along with REAL Trends conducted a 2010 MLS Initiatives Survey for brokers. They surveyed 500 of the nation’s top brokers and received 150 responses. What surprised me was the apparent disconnect between what MLSs are doing and how brokers feel about it. In my reading, I was not so surprised by the results, but surprised that brokers have a lack of understanding of the initiatives themselves.
Listing Syndication - 36% of brokers oppose or strongly oppose it. If so, why are brokers syndicating listings at all. The MLS is not syndicating the listings, brokers opt into the free service in most markets. Brokers who do take advantage of the service like it. Key take aways are that brokers think that the MLS is making money on syndication, and are failing to communicate syndication features to them.
MLS Consumer websites - Many brokers oppose MLS websites, but send their listings to competing websites like their franchise site, Trulia, Zillow and others. Furthermore, the MLS has long allowed agents to send listings from the MLS to their clients directly from the MLS system. Should the MLS turn the client portals off? The only difference between the MLS client portal is that ... more

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