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So, How Often DOES Your SOI Need to Hear From You? Part II (of...?)
Thanks for all the great feedback from the last blog on the topic of how often your Sphere of Influence (SOI) “needs” to be reminded that you sell real estate! I had my follow-up all ready to go in my head, but many of the comments made me back up a little bit and think some more. I like it when that happens.
(Before I continue, let me say that if something is working for you and you’re happy with your results, don’t change a thing. Even if what I say next is completely contrary to your way of doing things – if you’re happy, I’m happy. I’m mainly talking to agents who either haven’t yet figured out an appropriate SOI strategy or to those who have one in place but aren’t satisfied with the results.)
The truth is, there isn’t one truth. There’s no Right Answer that is perfect for everyone. Well, maybe there is, but if so, I don’t know what it is. Neither do you, probably. It’s a question you’ll ask yourself throughout your entire career and never be fully satisfied with the answer(s) you come up with.
That said, call me cynical, but I believe the advice ... more

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