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Is Your Marketing YUMMY enough to eat?
Is Your Marketing YUMMY enough to eat?
Fast food restaurants spend thousands of dollars just taking one picture of their new burger to make it look SOOOoooo yummy that you want to drop everything and get in the drive thru line and try one.  How much time are you spending to make YOUR marketing get prospects' attention?  Probably not enough!  One area you might need to focus on more is Copywriting.  Simply put, it is writing what you'll say in your ads, flyers, MLS listings, etc.  So today I present:
Top 5 Tips to Amp Up Your Real Estate (and any other) Marketing...
                      and Turn Your Phone Into a Money-Spewing ATM Machine!
#1 Tip: Know Your Audience!!!  Spend a big chunk of your time narrowing down WHO is your most likely client IN THIS MARKETING CAMPAIGN.  Women? Families? Business Owners? Golfers?  Once you know who you're writing FOR, pretend they're sitting across the table from you and you're TALKING to them about your listing or service... what would you say?  Great! Write that down!  If you can actually go after more than one niche, make it 2 different ads! 
#2 Tip: Sell the Sizzle, not the Steak!  Features vs. Benefits.  A ... more

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