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Facebook: A Whole New World in Real Estate Marketing
We recently created a Facebook ad for one of our clients. The ad we came up with was "Art, Literature, Food and Real Estate. Living up to Boston's standards.  'Like' what you hear?" Our client called us, confused and slightly disappointed. She wanted to know why it mentioned nothing about her real estate business, her contact information, and where was the call to action?If you have taken a dive into the wonderful world of Facebook lately, then you may have seen the ads that Facebook allows you to create to advertise your Business Page. These ads are a great way to grow your fan base. The idea is to pull people in and get them to "Like" your page, thereby becoming a fan. These ads are, in fact, the #1 way that Facebook users find out about fan pages.What you need to remember, and what our client did not realize, is this - Facebook is a completely different world than your classic real estate marketing. Your real estate business website features pages like "Your Home Buying Resource," "Selling your Anytown USA Home," "Featured Anytown Listings" and "About Your Anytown USA Real Estate Experts." It's chock full of ways to contact you, ... more

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