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How Well Do You Know Your Social Media Audience?
It’s apparent that the key to having a successfulsocial media presence is by having a strong following. It sounds simple enough, but this is something that several agents struggle with when they start their social media marketing campaign. Agents with large followings and a successful online following don’t have any special secret or trick that they use to obtain success, they just know the golden tip for building up your following: you have to know your audience. The reason that social media is successful as a marketing tool is because it allows businesses to interact with their consumers. The only way, however, that you can get the interaction you need to have a successful social media presence is by knowing your audience. What interests them? What information will they want to read about on your page? What will spark their interest in your page enough to get them to interact with you? Using some of these tips will help you get to know your followers even better:Know who your target demographic is. Who are you targeting? Buyers? Sellers? First-time homebuyers? Empty-nesters? What age group are you trying to interact with? What geographic location are you targeting? It’s important when you’re maintaining both ... more

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