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The Phone Call Challenge - I Promise It Works!
Earlier today on Social Media Edge (our long-running podcast), we were discussing the importance of connecting "in real life" with our online friends.  This includes both phone conversations and face-to-face time.  
I've said many times that the goal of blogging and social media is not to replace the real world interaction, but to enhance it.  Additionally, when you connect by speaking, it adds depth to your online interactions thereafter.  In other words, if we talk on the phone or meet at a conference and chat, I'm more likely to care more about your blog, Facebook status updates, tweets, etc.
With that in mind, I was inspired today to issue a challenge to my online friends:
Pick up the phone and call someone. That's it.  Just call.  If you feel especially ambitious and you can make it happen, meet with one of your online-only friends in person.  Maybe it's someone whose blog you admire and read regularly.  Perhaps it's someone whose tweets always make you laugh or think, or it's a friend-of-a-friend on Facebook that seems interesting.  Whatever the case, this "old school" method will make you stand out in a world of overwhelming social activity online.  It's a great way to stand ... more

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