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Are You Advertising or Marketing in 2011?
In the Real Estate Business we are constantly looking for ways to get more attention for our listings, and to find buyers.  We have several choices, we can Advertise… or we can Market.
Advertising is out. Viral marketing, where someone else says how great you are, is in.
So what IS this “Viral Marketing” and why is “Advertising Out?” Advertising, by definition is the paid, public, non-personal announcement of a persuasive message by an identified sponsor to its existing and potential customers.  It’s the Old Fashioned Reader Ad, or Print Ad in the Newspaper… it’s not getting much attention now that everyone is carrying around an iPad!
Most people happily share their favorite restaurants, the places to get the best deals online, and oftentimes, the name of the Realtor who did a good job for them on their transaction.  THAT is what people refer to as Viral Marketing… getting people to talk about you!  Getting people to forward a link to something you wrote, or ReTweeting something that is important.
The old model for real estate marketing was to rely heavily on advertising in newspapers, in the RealEstate Book or maybe through radio.  There is no interaction and no way to really ... more

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