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What to Say to Homeowners With Expired Listings
 Because so many real estate agents set their listings to expire on December 31, right now is prime time to go after expired listings.
But what should you say?
That seems to be a question that is uppermost on many agents’ minds right now.
But first let's talk about what you should NOT say. You should NOT say “Your last agent was an idiot.” You should also not go on about the job they didn’t do, even if you can clearly see that they didn’t do the job.
Why? Because bad-mouthing other people makes you look like a jerk.
There’s no way to say that politely, and there’s no way you can point out another agent’s faults without bringing yourself down in the eyes of the people you seek to impress.
Instead, talk about what might have gone wrong. Point out the correct things to do to sell a home, and let the homeowners come to their own conclusions about their last agent.
This might get you a "better listing" than your competitor had...
After they read why some homes don't sell, they might come to a correct conclusion that they were themselves at fault. If they refused to list ... more

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