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Open Houses: It is a Love/Hate Relationship!
At certain times of the year, and in certain price ranges, and in certain neighborhoods in my city of Cedar Rapids, open houses can be a great way to both showcase a home that is listed for sale AND a way to attract buyers to you as an agent.
All over the country, there are THOUSANDS of agents having houses open to the public on Saturday and Sunday afternoons.  It is not without peril, there are safety concerns to think about, timing is very important, marketing and signs, and a lot of preparation.  But obviously, in some areas, for some agents they work!  And you cannot deny it, since some agents LIVE for open houses!
Agents that LOVE open houses, continue to do them because they work! 
Reasons they are loved:
Extra advertising for your seller, be it in the newspaper, the company website, Realtor.com, or wherever you advertise these types of events.
Potential to have more buyers come through the house after a price reduction or update has been made to the home after it has been on the market for a month or longer.
They make sellers happy!  An open house shows that you are making an effort to ... more

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