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HOW TO: Communicate Your Value as a Home Stager

How many times have you wowed a potential client with your portfolio, only to have your moment of glory interrupted by the "deer-in-the-headlights" look that came over their face when you presented your quote to stage their home? This is exactly what happens when consumers don't recognize the value of home staging.
Consumers typically buy a product or service based on their perception of its value in relation to its price. As home stagers, we need to keep this concept in mind as we try to convey the value of what we do to potential clients. Thanks to the ever-increasing media coverage of home staging and the highly-competitive nature of today's real estate market, most home sellers now understand the importance of preparing their home before putting it up for sale. Still, home staging is a service which is often undervalued by consumers because they lack a clear understanding of the process and skills required to take a home from the "before" to the "after" images they see in magazines and on TV. So how can you help your clients recognize the value of home staging in general, and your skills and services in particular? I suggest that it all ... more

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