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Lennar Reignites “Everything’s Included” Marketing Platform Across The Nation, With New Brand Identity Highlighting Its Commitment To Green Homebuilding

Lennar, one of the nation’s leading homebuilders since 1954, has announced that it is reigniting its Everything’s Included marketing platform across the nation. Lennar’s goal with Everything’s Included is to ensure that Lennar homes always offer the very best value in every market in which they build, by targeting the options and upgrades that are most desirable to its customers, and including them as standard in the price of the home.
Originally created by Lennar in the early 1990s, the Everything’s Included home buying concept helped to uniquely position Lennar in the homebuilding industry, compared to other builders who typically offer optional features on an a la carte basis, sometimes significantly adding to the overall price of the home. Lennar simplifies the process by including the most desired features at no extra charge.
After asking thousands of homebuyers over the past several years what features and upgrades they wanted most, Lennar simply included them. Lennar’s homeowners have indicated that they truly appreciate the ease of the process of purchasing an Everything’s Included Home, with the finest features and a great value already included.
As Lennar reignites its Everything’s Included Homes platform, it is also enhancing the meaning of Everything’s Included ... more

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