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You can never over sell a house with photography
There are some seasoned ad copy writers in my business who can wax poetic with the best. Few can more elegantly expound the virtues of gleaming hardwood floors, or pontify so profusely the transcendency of a spaciously sprawling spread with  endless anecdotes, sticky and dripping with participle phrasing with as much weight as the windy word-smith known as the Realtor. (phew)

The problem with words from a stranger, notably one working in commissioned sales is, they are typically met with a healthy dose of skepticism, and in the case of pitching the particulars of a home for sale, often the subsequent visual reality fails to live up, leaving the reader and their imagination feeling short changed.
Pictures on the other hand are rarely doubted because what we see is typically what we get. Visual perception is genuine where as words can be manufactured. If a picture is worth a thousand words then in the world of Real Estate sales, great pictures can be worth thousands of dollars to the seller. I was one of, if not the first Realtor in my office to own a digital camera. In 2000 I laid out a thousand dollars on a 2.2 mega pixel Canon digital Elf at a time ... more

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