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Luxury Real Estate Marketing: How Important is a Logo in Personal or Company Branding?
 

Q: How important is a logo in Personal or Company Branding?
A:  A logo is important as an integral part of your personal/company brand. But, it can be a missed opportunity if it does not convey your extraordinary promise of value.
A great logo is a symbol that encapsulates and succinctly communicates the entire experience of your brand. It conveys what you want your brand to stand for in the minds of your target market and how you are distinct from your competition. 
Think of the ubiquitous Nike “swoosh”.  It has tremendous meaning all rolled into a very simple graphic line that looks like a check mark. If you were to ponder a bit on the swoosh symbol you might summon the Nike slogan to mind, “Just do it!”, and it would have even more meaning to you, especially if you are athletic or enjoy sports.  In Greek mythology, Nike is the goddess of victory.  Knowing this can conjure an even deeper emotional connection with your core values. 
Putting a symbol like a key or an antique door to a home, or an Adirondack chair on a front porch, next to your name because you are a real estate ... more

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