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Pick One: Facebook LIKE or Qualified eMail Address?


If you had to pick one, what would it be? A Facebook “like” or an email address?  When building a community and connecting with your audience, would you rather have 1000 fans on your Facebook page or 1000 qualified names?
Although the answer on the surface seems quite simple, the truth is it’s not so simple.
A social media speaker and friend of mine, Steve Mordue asked a similar question on his Facebook page last week.  Within minutes he had a string of comments with many strong opinions.  I found the conversation quite interesting and haven’t been able to get it off my mind since.
Although I don’t usually do this, I am going to provide you my opinion right up front.
My answer: If I had the choice of a qualified email address or a “like” of my Facebook business page, I choose the email address.
Coming from someone who believes in social media you might think “she’s crazy, why doesn’t she want a Facebook like versus an email address?” Yes, I do believe in social media. However, anyone that knows me knows that I also believe in the importance of integrating social media into your business to obtain a ... more

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