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The More People Who Know You... and LIKE YOU... and Trust You, the More Real Estate You Will Sell (Part 2)
The KLT Principles: People Buy from Those They Know, Like and Trust, andThe More People Who Know You, Like You and Trust You, the More Real Estate You Will Sell
Last week I wrote about the importance of ensuring that more of the world's people KNOW you if you want to enjoy a consistent stream of real estate business in your pipeline.
Today I'm gonna ramble about the second factor of the KLT Principle - that bit about whether or not those people LIKE you! Because, if a whole bunch of people KNOW you, but most of them don't LIKE you, all that "knowing you" isn't likely to help your business much, is it?
What does "like" mean, though? Does it mean that everyone in your database wants to hear from you every week and would include you on the invitation list to their next dinner party? Not really. Does it mean that they're so passionate about your real estate business that they're constantly singing your praises to anyone who will listen? Probably not (although that would be fantastic!).
No, it's simpler and less high-maintenance than that. To have a database full of people who "like" you simply means that the people who ... more

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