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The Lones Group and the Real Estate Zebra: Is the trademark worth more than your social capital?
The Lones Group sues Realtor® Daniel Rothamel aka The Real Estate Zebra.
By now you've heard the news, aptly called The Stripes Heard Round the World in one of the many posts I've read over the last twenty four hours.  Real estate marketing company The Lones Group filed a complaint against Daniel "Real Estate Zebra" Rothamel for his use of zebra-related branding and marketing.
Like most real estate industry professionals, I'm not a lawyer, so I won't comment on the merit of the suit or opine over what constitutes trademark infringement.  Most agents who are posting about this are agreeing on one thing:
The Lones Group made a big mistake.
Daniel Rothamel is well known in the industry (particularly the real estate blogger subset) as the Real Estate Zebra.  His knowledge of blogging and social media have made him a speaker, mentor, and guide to many of us.  I relate to Daniel's branding because of our use of non-real estate items to help market ourselves and set us apart from others.  I have know him as the Zebra since the day we met online.  I think I even called him Zebra when I met him in real life.  Daniel Rothamel and ... more

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