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Making News On A Weekend, Or Better Yet Heading In To It.
In small populated, spread out big state like Maine, making news on a Friday, heading in to the weekend was always the best way to water down the stew.
To stretch the marketing coverage if you were a politician wanting more than your fifteen minutes of fame, exposure.
When I was a broadcast news director in the Bangor Maine market, you saw the savvy media types release to the AP, UPI wire services a story to designed to hit the airwaves on a Friday if possible. Governor's had their weekly new conference providing enough time to cut up the video, audio, wrap around it with some copy gleaned from that session. Smart.
The reason for the longer mileage on the news, articles, broadcast stories? People have lives beyond the TV camera, the bright lights, RE 50 radio studio audio mics. In Maine, good luck finding a news person at the helm Saturday and Sunday. Other than a rip and read of the wire, something packaged the end of the week and heated up. Put in to the broadcast fridge for very limited broadcasts to get through that weekend. Most of it is economics, not just being at home with family ... more
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