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The “YAY-ME” Letter to Your Sphere of Influence
I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you!
If your SOI "hears" from you on a reasonably regular basis - and again - that means they hear from YOU (not that mysterious someone else), they'll remember you, and even better, they'll remember you FONDLY. I've written about this concept once or twice or a dozen times - see the list below for related blogs.
Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Their new listing or recent sale? How low interest rates are and what a great time to buy it is? A reminder to winterize their sprinkler system or change smoke detector batteries?
YAWN. No, none of these.
There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. One of those things is the YAY-ME letter.
Huh? YAY-ME? Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ... more

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