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E-mail etiquette: You opted-in, but now your inbox is overloaded
Last month I wrote about e-mail “use” versus “abuse.” I referred mostly to those unsolicited e-mails we all get – the ones that we get several times a day, within 15-20 minutes of one another, that (thankfully) end up in our Spam folders.
However, after posting that blog I started noticing the now growing numbers of e-mails I’m receiving from those marketers whose e-mail lists I did opt-in to receive.
The original opt-in was to receive a free report – something I, like many online marketers, also offer on my marketing Web site (I'm also a professional copywriter). The first e-mail thanked me and told me how to download my complimentary report. Then, in a few cases, an e-mail follow up arrived that asked how I liked the report. A nice touch, I thought. It wasn’t long after, that things changed….
The tone of the e-mail messages, while still friendly, are now very sales-oriented. I’m receiving e-mails from these marketers 3-4 times a week and, in some cases, daily.
Now, perhaps if their messages provided new tips and pointers, I’d be okay with it, but they’re not. Most of them are a multitude of sales pitches. Some of these pitches even ... more
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