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Do You Make these Word Usage Errors?
Every now and then, I have to go off on a rant about words and the usage errors I see here on Active Rain, on agent websites, and in newsletters. 
Why? Because I think these simple usage errors ruin your credibility with your target audience.
Before your prospects meet you, the only way they can evaluate you is by your written words, and these errors give the wrong impression. I know that you don't need to be good at grammar or spelling to be a fantastic agent. But not all of your prospects think the way I do.
Worse, misuse of these words throws "Stop signs" into the middle of a paragraph - causing the reader to stop and figure out what was meant. In a marketing message, that destroys the flow and the persuasive power of the message.
Here's a list of words that have placed "Stop signs" in my reading over the past couple of months.
The first one is no doubt a typo - Just a matter of typing too fast and missing a letter. I like this one because it always makes me laugh. Check it out in this sentence:
"We have no way to predict ... more

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