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To Stage or Not to Stage?
If you want to sell your home quickly and want to yield the highest and best price possible in a given market, my advice (besides pricing the property correctly from day one) is to always have your home professionally staged prior to going on the market.
I have professional stagers stage each of my listings and the sales results speak for themselves. Of the top agents in Santa Cruz County I have been fortunate to hold the record for shortest days on market the past couple years. A key component to short days on the market is the amazing work done by my staging team - Yolanda Slattery & Joanne Cureton. A home must look warm and inviting to sell and a vacant or cluttered home does not look inviting. Home buyers cannot visualize how wonderful a vacant or cluttered home can look and when there are personal items decorating a home a buyer cannot visualize the home as their own. The home must be arranged in a way that emphasizes the size of the rooms and highlights the strongest features of a home. If a homeowner is living in a home that I have listed, my stagers consult the sellers by viewing the home and providing a list of items that ... more
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