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Re-post from Craig Witt on success being linked to your personality
Personality = Success
 
Not everyone has that “social butterfly” personality. Real Estate agents are expected however to possess some special over-the-top customer service personality that woos customers and closes deals by the mere smile on their face. The secret to success in Real Estate is in large part due to your personality. If the old adage that people buy people stands true, then how you communicate thru your behavior and temperament can make or break your career. The ability to connect with your customer has everything to do with you both caring about each other. It is the Real Estate agents job to reinforce their skill, trust and overall ability to not only work well with them, but also with others in the transaction to ensure the deal gets done. By putting personality in your business you’re giving customers something to connect to. That connection is more important than credentials or experience. Once people feel connected to you, it’s hard to break that unless you totally mess up. Another benefit is that people remember personality more than content. Think about when you attend training seminars flooded with speakers. All of them had great content, but the fact is you ... more

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