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I lost a sale because of facebook!
I had heard a very interesting story this weekend. Jim  the real estate agent, was looking for a home for Morgan in the price range of $650,000. After 3 months of looking at properties he and Morgan found the perfect single family home in Huntington Beach, Ca. Negotiations ensued for quite some time. Morgan was asking for a $15,000 concession on price which would bring the home to the par average of comparable homes on the block. However, the seller was not budging.  Morgan had a Facebook account. Some how, some way Morgan found out the seller also had a Facebook account. One evening, Jim calls Morgan and gives him the great news: "...the seller is willing to drop the price by $13,000!" To Jim's surprise, Morgan said, "Not thanks. I don't do business with racists!"It turns out, Morgan was reading the sellers "Status" updates. In the history, the seller wrote derogatory, slanderous, and anti-Semitic comments regarding the negotiation of his/her house. The comments were in the realm of: "This damn ***** (racial slur) wants to take $15k from me, *****...."Morgan later found another home. Jim worked hard for this sale and was "inches" from it. Jim's, including the listing agent's, ... more

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