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What I Learned From Attending Conference All Month ... It's A Lot!
I am finishing up a very long month of being on the road at conventions. I've talked to hundreds of agents and sat through many education sessions this month. As I listened to agents, other vendors and presenters, one thing was very clear to me... whew, there is A LOT to think about when it comes to marketing!
I thought back to when I first started in the real estate marketing space and the biggest question a marketer had to answer was whether you wanted to pay the up charge for your ad to be color. Then websites hit the scene and out of that morphed the conversation of optimizing SEO and thinking about how to advertise a website. Five years later social media hit the scene, and that in itself is a big nut to process. Then came syndication. Now it is extremely important to layer a mobile strategy on top of everything.
And gone are the days that you just have to return your clients' phone calls! Now we have return the calls, answer emails, watch for texts, monitoring reputations and keywords with Google alerts, DM and RT tweets, respond to blog comments, post on Facebook - and oh ... more
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