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The Large Stadium Held Thousands Of Noisy Real Estate Agents, Brokers, REALTORS.
The group of real estate professionals from all corners of the country filed in under a banner reading "Public Relations For Agents, Brokers, REALTORS.  The lone presenter on center stage was an unassuming low key older lady who watched as row after row of men and woman filled seats.  The noise of the influx of real estate individuals from every aspect of the industry chit chatted, buzzed from being quite a social, gregarious bunch. But eventually the crowd settled in. The time had arrived for why the group was here. To learn about public relations in the real estate field.
One comedian wearing the "R" quipped in a whisper in the front row "who's Aunt Bea?" referring to the single presenter who got up from her seat and began. She announced that there was a time in this country, around the world that to be one individual and be heard by millions, it meant harnessing local radio stations one by one. Or gaining the ear, the favor of a local newspaper, magazine and building a grass fire of propaganda, news, marketing that you used to get your message out. And other than word of mouth through the grape vine, that was pretty much it ... more

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