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When to use Single Listing Sites and how to make them work.
Before writing this I read some other blogs on AR about single listing sites, most talked up the advantages but few told you how or when to use them. Frankly most single listing sites are hardly even seen by the major search engines and really the only advantage is to impress your clients.
Firstly and most importantly you must decide the purpose of your single listing site.
To impress your sellers To attract targeted traffic To improve your other sites ranking (more links) To increase your presence in other markets Impressing your sellers is important, and impressing prospective clients can be just as important in helping you obtain that listing.
Attracting targeted traffic is great but that requires niche marketing and a marketing plan.
Improving your other sites ranking is always a plus, but just building multiple sites that link back to you may not achieve that goal.
Increasing your presence in other markets is a great plan and if you wanted to target a specific neighborhood, town or type of property that can easily be achieved but search engines don't like new sites so a single listing site may be nearly useless until it has a history. You may ... more
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