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Real Estate Marketing Strategies: Hate to Make Cold Calls? 5 Tips to Make it Easier
This a super blog that every real estate agent should read!  It is all about mindset.  We should look at each call as an opportunity to build our network and get closer to the yes that we want to hear while serving the needs of clients and our communities.
Have you often avoided making those "dreaded cold calls?"
Do you dream of how much better your business could be but just can't bring yourself to pick up the phone?
You're not alone. In the 14+ years that I have specialized in coaching real estate agents, I have noticed the same avoidant patterns in each of my clients. This article gives you 5 tips to make it easier.
Tip 1: Change the name I'm not kidding.
Do the words "cold calls" send a chill up your spine? It's no wonder . Whoever created that term didn't know what they were doing. So, change the term, because it's inaccurate. First of all, many of the people you'll be calling are leads. Second, why would you think cold? Are you cold? Is the receiver of the call cold? Not likely if you're living in a human body.
So maybe I'm exaggerating a bit, but ... more

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