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When High Tech Meets High Touch
Recently I've encountered several real estate professionals, both Realtors and Loan Offices, who indicated that they'd like to implement video marketing/branding in their business model but haven't done so.
I guess we can all agree that video is important and will take your business to the next level. So why just 1% of this industry has implemented this very powerful tool?
I've been a Mortgage Professional for the past 9 years and have not only implemented video marketing in my business model but taught several classes on the subject.
It is my humble opition that nothing can totally replace "high touch". We need to be sending out personal notes and making calls...DAILY. Hiding behind social media isn't the answer.
Video for me is when high tech really meets high touch! When adding this powerful media to our business models, we become closer to our clients and for some reason people feel they know us better.
Here are a few objections I've heard in the past...
1. I don't want to spend the time learning the technology
2. I don't like the way I look on camera
3. I can't come up with ideas on what to say
4. I don't have ... more

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