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The Go-Giver in the SWS Virtual Studio! Come "Meet' Bob Burg this Thursday, April 21st

Mr. Bob Burg, coauthor of The Go-Giver and Go-Givers Sell More will be with me in the SWS Virtual Studio this week! In case you haven't yet had the pleasure of reading Mr. Burg's books or hearing his philosophy, the basic  Go-Giver premise is that, in order to be successful in a sales career (or any career, really, or truthfully, in life itself!), you'll be far better off putting other people's needs, wants and desires ahead of your own. Not just because it's the polite thing to do (that good ol' Golden Rule and all), but because it's simply a smart way to live and love. And yes, succeed.
The Go-Giver assures you that when you make your approach more about the other person than about yourself; when you truly and sincerely put the needs, wants and desires of the other person above your own, you're pretty darned likely to come out ahead. Not ahead of the other person, mind you, but ahead of where you'd be if you'd made it all about you.
Okay, Jennifer, that sounds all warm and fuzzy, but, um, HOW? HOW do I make it all about the other person, HOW do I truly put their needs, wants ... more

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