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So You Are Thinking of Selling Your Home Yourself? (Part 3 of 5)
This is the 3rd in my series of posts intended to provide sellers with a list of issues to seriously consider before making the decision to sell their homes without the assistance of a licensed real estate agent. Selling your own home is time consuming and has a number of risks and liabilities, especially in a competitive buyer's market. Do not make the decision to take this on yourself lightly; give careful thought to these issues before plunging in!
 Marketing - Marketing a home is lots of work, and unless you are a marketing expert, you may be taking on more than you can realistically handle.
Do you own a digital camera that will enable you to take lots of high-quality photos of the interior and exterior of your home? Having an abundance of photos is critical; buyers want to see photos of homes in listings and property flyers and will simply pass ignore listings that do not have photos (ask any agent who works with buyers about this). Can you set up a virtual tour (again, buyers like to see this sort of technology and it will provide a competitive edge)? Keep in mind virtual tours are NOT FREE!What is your MARKETING PLAN, and is it well-thought out and ... more

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