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Fire the search engine optimizer - get active on Facebook
I recently came across an SEOMoz study that looked to see what impact, if any social media has on search engine rank. The results surprised me. The number of Facebook comments/likes/shares you get seem to directly impact your Google rank.
The study looked at results from 10,000 Google searches and compared the top 30 results to see what they had in common vs. the low ranking sites. The common denominator? Over 60 percent of the high ranking sites had Facebook comments/likes/shares!
 

 
We wanted to see whether there was any evidence of this effect within our own client base. So we looked across 2000 clients and pulled out those who had a similar number of listings and client reviews. We then compared the search engine ranking for those who used Facebook vs. those who didn't.
We found great evidence to corroborate the SEOMoz study. Let me show you a prime example:
 

Here are snippets of wall posts from the Facebook page of our client Lori Fleming. You notice our application automatically shares into Facebook a status update about every new listing – announced when it first hits the market, then also when the price changes. She also ... more

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