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Top 4 Rules for Using Video on Your Website

If you've been hesitant to start using video on your website or blog,  just check out YouTube's statistics: 
Over 2 billion videos are viewed every day In 2010, there were over 700 billion video playbacks 100 million people watch video from their phone each day 4 million people shared a video with another social network last year As the second largest search engine, YouTubeTM has found one effective way to drive traffic to their site: video.
Based on those numbers, it's obvious that using video on your website can be extremely profitable.  When it's used correctly, video can reduce your bounce rate meaning people not only stick around longer but they view additional pages.  Used incorrectly, your video could chase your visitors away and keep them from coming back.
By following these Top 4 Rules, implementing this new marketing strategy and utilizing video effectively on your website should be a breeze!
Rule #1 - Make it Look Professional
Have you ever watched a video that looked and sounded awful?  The camera was shaky, the sound was muffled and the color was off?  I know I have and rest assured that I wasn't coming back to watch more!  The good news is for about ... more

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