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Kodak / ActiveRain June Mobile Marketing Challenge
We have been progressing along with the Kodak challenges and we hope that each of these exercises has allowed you to look at an aspect of your business and see if there is room for improvement, or maybe just come up with some cool new ways to market your business. This month's Kodak Challenge is no different.
This month, we would like to really challenge people to expand into something they may not currently be doing, which is to create a mobile marketing experience.
QR codes this, QR codes that. No doubt you have heard the hub-bub about QR codes as a powerful new (are they really that new? They've been around since 1994) mobile marketing tool. If you are not familiar with them, I like to think of QR codes as a web link, in the real world. It's a way for people to use their smart phone to be taken to a website, video, somewhere on the web automatically.
I recently had a conversation with a member of ActiveRain who was a little bit confused about how she could/should be using QR codes in her business. She had them on her signature line and her sidebar of her ActiveRain ... more

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