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Ranking Means Nothing if your Conversion Rate is Low
I spoke with someone that had 3000 likes on a Facebook page and absolutely no interaction; not one lead.
Someone else came up #1 on Google for a keyword with no sign ups or click-throughs.
Because they're not going for the right people and the right answers.
Page rank on Google and search engines for real estate agents is almost impossible. We have a client that ranks #4 for Louisville Real Estate and has for YEARS. He has beaten the odds and actually stood his ground in the SEO world for years and remains there. It only has come from diligent work both on site and off site and we are just a part of his marketing team. He blogs every day - Yep - EVERY DAY and has collected thousands of excellent backlinks and a massive online presence. But that didn't happen overnight. He gets leads straight from the search engines. But in competitive markets, that's really REALLY hard to do.
I'm sure you get it all the time - those marketers that call you and say, "We can get you ranked for such and such keyword!" Yeah, they probably can, but have you checked to see if anyone is searching for that keyword?
Sometimes my ... more
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