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The Ultimate Way to Reward Your Referrers
The below is a great article by real estate coach and trainer, Richard Robbins. If you want an ongoing stream of referrals, it’s so important to show appreciation to the people that refer your services. As Richard writes in the below article, simply sending a thank you note is not enough. Become a strong advocate of relationship marketing, master the contact management approach (using your real estate CRM system), and build your business based on referrals and repeat marketing. To do this, you need to know how to truly recognize your referrers and transform happy clients into loyal advocates.
Most successful sales professionals rely on referrals for a large portion of their new business. This is particularly true in real estate.
Part of building that great referral base is to show gratitude for the trust your referrers are demonstrating when they send you their friends, family and colleagues. Most sales professionals, though, don’t bring the energy and creativity that they should to this part of their business.
The Standard Referral Thank You
Let’s start with what doesn’t work that well: the same old thing.
The standard is to call the referrer and say thank you. Or to send them an email ... more

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