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I'm Not an Agent Any More, So I Could Speak Up. Should I?
This week I received an email from a lady whose inherited house has been on the market for 6 months. She lives more than 100 miles from the community, and is busy with her own job, so she hasn't done much more than list the house and trust the agent. But she said a friend had called this week to tell her the MLS ad was “lame.”  She'd also seen a newspaper ad she thought was lacking, so she wanted my advice on how she could re-write the ad.
I sent her my handout on “Ad writing 101.” Then my curiosity got the best of me. I asked her to send me the link to her listing.
It took a couple of days, because she didn't have it and her agent didn’t respond when she asked for it, so she Googled it and found it on Trulia.
Here’s what it says: “Nicely turnkey furnished home with family room off kitchen. Drywall, vaulted ceiling. Wood cabinets. Tile floors. Bay windows in living room. Shutters. Private patio with with some mountain views. Walk to pool. Carport converted to tandem grage.” (Yes, garage is misspelled, and the word “with” is doubled. ... more

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