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IS Selling REAL ESTATE Different Than Selling Anything Else?
 

The answer is a blatant no. All sales share the same basic principles. Three basic principles of selling a product or service is qualifying, developing a relationship with the client and closing the sale.
The first part is qualification and extremely important because you need to obtain as much information as possible. Information is power. Qualification is finding out everything about the client. Remember the client has a problem and you are there to solve this problem. What is the problem?  He or she doesn't know what service or product they need to purchase. You are there to figure this out and resolve the problem. Also, the more time you spend in the process the more you will learn. 
There are many things you should be exploring and now I'm talking real estate because that's my business.
What is their  present personal situation ? Where do they live now ? if the client lives in a very expensive home or expensive area this will give you in most cases a great indication of the financial strength. What is the occupation ?  Probe your client, and find out what types of industry, profession or business the client is involved in. If ... more

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