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Luxury Real Estate Marketing: The Five Moments of Truth - Part 1

As a luxury real estate marketing professional intent on gaining or sustaining market leadership, it is important to understand a marketing term that brand experts call “the moment of truth”.  There are actually five moments of truth that your clients experience in relationship to doing business with you. If you do not engage and fully satisfy their needs at these crucial moments in the cycle of client acquisition your competition will.  If you satisfy all five moments of truth you will have a client for life.
Here in Part 1 of this series we identify the five moments of truth. 
Moment of Truth # 1: Befroe They Meet You
The first moment of truth occurs before your prospective client ever meets you.  It is when they think they have found the answer to their most pressing question or need and you seem to be someone who has the answer. 
It is experienced when they are first referred to you by someone they trust.  Or, it can happen when they find you on a search engine, when they find a blog post you have written, when they encounter your website or your advertisements.  Perhaps, it is when they discover your yard sign in front of a ... more

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