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Luxury Real Estate Marketing: The Five Moments of Truth - Part 3

Zodiac Clock in Venice Italy
In Part 1 and Part 2 of this article series we stated that the first moment of truth in the client acquisition cycle occurs before your prospective client meets you. If you were not referred by a family member, a friend or a colleague, making an indelible first impression with your website is, therefore, a vital key to winning their business because they will be predisposed to hire you when they actually meet you.  Your website is your silent salesperson as a luxury real estate marketing professional. 
If your website appears at first glance to be the most authoritative site in your marketplace, if it has the best graphic interface, and is also the best  organized and easiest to navigate, you have a very good shot at  keeping them coming back to do their research.  While they are in this “self-service” mode, before they meet you, they are still operating from a favorable, lasting first impression that occurred in the first moment of truth.
Offering original content on your website is one of the best ways to keep them coming back to your site. Property search and canned neighborhood content is ubiquitous. If you have ... more

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