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How Much Should You Spend on Marketing?
Great Blog on Marketing.  Very good perspective, Karen.  Just remember all the time you invest in these endeavors as they are equated to money as well.
 
How Much Should You Spend on Marketing?  

Anyone can open a business but, if you want customers, you’d better be marketing.
The million dollar questions are: how much should you be spending and what’s the most effective way to market?
How to market depends largely upon which audience you want to reach. The over 70 crowd may not be using the internet as much as you think and, if your target audience is 18-25, you’d better be on Twitter.
But for the majority in the middle, a “layered” approach is what we use. By “layered,” I mean that we use lots of different media. First, of course, we’re online. We have websites, I blog, I write online articles for ActiveRain and Ezine. These are what get you higher in Google rankings so clients find you when they search online.
We also depend heavily on direct mail marketing. It’s important to use companies that allow you to drill down to a specific audience. As an example, for buying, we pick neighborhoods we prefer and ... more

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