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Don't Apologize for Offering Staging!
Don't Apologize for Offering Staging!
I have been so fortunate to hear from Realtors all around the country that they whole heartedly believe in the value of Staging.  The sticking point is how to bring up that conversation.  I have offered a few blogs about how to do just that, but at  a certain point, we have to truly acknowledge that we are offering Staging because we want to help our clients.  If we operate from that standpoint, we may have more success. 
If you struggle, here are some ways that you can think about it to reframe it for yourself when a client has these objections:
Cost:  Staging will actually save your client money.  The Real Estate Staging Association has a Staging Calculator  app that allows you to plug in mortgage, carrying costs + Staging fee for that property.  It will then calculate cost to not stage + savings when the house is staged first.  Great tool.  Get it.
Why Do I Need It?:  Again, Staging saves your client money.  94% of home buyers aged 25-44 start their search online.  They will rule out houses immediately that don't have great listing photos.  No showings, no offers.  Your sellers need to hear that information.  Have ... more

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