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Best Business Practices: Say What You'll Do, Then Do What You Say
Best Business Practices: Say What You'll Do, Then Do What You Say
This is so basic that no one should ever even have to mention it, but unfortunately, a whole lot of people in business don't do what they say they'll do.
In my copywriting business, doing what I say I'll do usually means turning in copy on time, or making a phone call at the appointed hour. But it can be other small things. For instance, when I'm promoting Active Rain (always, always!) I often tell agents that I'm going to send them the link to join. That's a promise I have to keep, so I do it immediately, before my amazing memory lets me forget.
For real estate agents, there are quite a few more promises involved. And if they can't be kept, they shouldn't be made.
A few years ago I had friends who interviewed several agents before choosing someone to market their home and land. Because they had hired me to write about their property, they asked me to sit in on some of the interviews, so I was witness to promises made.
The agent they chose promised SO much, and she even put it in writing... ... more

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