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The Call To Action
Very good post by Brandon Volpe from NY. I think that a great realtor will be very understanding about what people are going through, instead of looking at the situation as a money-maker. Thank you so much for sharing.
Good real estate marketing has clear call to action - it tells the prospect what to do next and creates the sense of urgency to act NOW. This can be pick up the phone, fill out a response card, go to a website, etc. While the call to action is often overlooked, it is critical because the only objective to your marketing is to get someone to respond, period. In this post, I'll focus on marketing to distressed homeowners, although these principles can be applied to other audiences, be it a prospective homeowner, a FSBO, expired listing, etc. The most desirable result of your marketing to distressed homeowners would be  the homeowner calls you to list their home, but we all know it's not that easy! There may be people that want to pick up the phone to call and they genuinely need the services of a distressed property expert, but they are just not quite ready yet. They are on the emotional rollercoaster of ... more

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