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Painting Your House Purple Could Get It SOLD!!
Painting Your House Purple Could Get It SOLD!!
OK, not every house will sell if you paint it purple, but....
if 80% of all buyers in your area were buying purple houses it would make sense to prepare your house accordingly!
I had to share this post written by Carla Frennd which illustrates the heart and soul of real estate marketing...
know your buyer and prepare your product accordingly!
Ok, hopefully 80% of buyers aren't painting their homes purple, but, if they were....

We do need to point out to our sellers, that they're not buying the house, someone else is buying the house and we need the house to appeal to those potential buyers.
As a Realtor, when I list a home, I also profile the potential Buyer and help my seller stage and market their home accordingly.  If the necessary changes go beyond my expertise, then I hire someone to help.  The first thing I look at are the comps and what has been selling.  As one of my favorite builders put it, you have to make Lemonade from Lemons.  So, if your potential buyer is a 20 something young professional, you need to market the home to ... more

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