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You May Be Pressworthy. Don't Overlook Your Own Value To Your Local Press.
A good opportunity for visibility, local coverage and links is press releases.
Now, before the eye rolls start, I need to address the fact that even press releases have been turned into spam by some entities online.  The key to a successful press release is a good, strong and legitimate angle that will make you pressworthy to your local paper(s).
Newspapers and print media are not worthless, despite what some will have you believe.  It's simply that their significance and their "place of value" in your marketing has changed in this Internet age.  Print media serves one main purpose:  To create visibility that will drive people to where they can find you online and learn more about you.
Yes, you want that print ad or that coverage to lead people to call you or come see you at your office, but that just doesn't happen with nearly the same frequency that it used to.
Press releases are valuable when they're used properly.  Online, you can find countless forums with marketing spam masquerading as "press releases."  A true press release is an unbiased statement of facts.  There is room for opinion in quotes used in press releases, but you have to make ... more

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