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Mocking Me Won't Make Me Buy
“Ma’am, I’ll bet your butt would look pretty hot in these jeans”.The Nordstrom sales girl who called this out was trying to get my attention, appeal to my vanity and get me to spend money. Since I am too old to have a hot-looking butt — even in $300 jeans — I smiled and walked on. But her call-out lingered.
Why? Because she made me feel a little uneasy, a little embarrassed, even a little ashamed about my 51 year old REALTOR® self. Sort of the way I feel hearing from some of the most popular real estate gurus and consultants.
The tone of some marketing and technology gurus swings between mild contempt and outright disdain. There is usually an implication -- or it's directly stated -- that while "most" agents are lazy, there are some who become superior beings by virtue of using a particular technology, marketing plan or coaching system. 
The “dinosaur” label is the most popular way to condemn an agent who hasn’t (or won’t, or can’t) do things the guru's way. So who is a dinosaur today? Is it the agent who blogs, generates leads, gets transactions done, and gets good reviews from clients, but who doesn't have ... more

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