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The Benefits of Creating Your Own TV Channel
In the past, if you wanted to put your name in front of a truly massive audience, you had to pay someone big bucks. TV, radio and print networks controlled access to their audiences and there weren't many to choose from (for audiences or advertisers). Today, this is no longer the case. The media market has fractured into a million plus little pieces. We're in a new age - the age of micro media or niche media.
With this change from mass media to micro media comes an enormous opportunity for local business owners. Instead of having to pay someone else for access to their (massive) audience, you are free to build your own audience. The technology required to produce TV-quality video is so inexpensive that almost any business can obtain it and we all have near immediate access to the largest audience in the history of the world - the Internet.
Take this local Rockville chiropractor - he has created hours of amazing content and uploaded it to his own TV channel. Instead of just having a website, he has an entire TV channel offering high-quality information to his current and prospective patients - now that's cool! Why not do ... more

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