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Real Estate Marketing Plans: Most Effective Marketing of 2011
Good time to start planning for 2012 and this post from the Active Rain staff gives some good guideposts. 
I think as long as the real estate model exists in its current form, referrals will always be number one. However, the way referrals are given or generated can shift -i.e. peer-to-peer referrals on Facebook or through reviews on social media sites. 
To me it seems that what is the most effective marketing channel is the one you work.  If you only do one blog post a month, the results won't be the same as if you are doing one a week or day.  If you haven't even activated your free profile on Zillow, your results won't be nearly the same as someone who has and who has 10 reviews attached to their name.  I was surprised to see Facebook so high on this list, but if you are omnipresent on the site, that can certainly work too!
A marketing plan all comes down to how you choose to spend your two most valable resources, time and money.  Hopefully this post can lead you in the right direction!  Best in 2012!
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